PROBLEMS OF WOMEN ENTREPRENEUR IN PONDUICHERRY
The new thrust given to the process of economic development of the country by the new dynamic leadership has created an all round enthusiasm and the new slogan of “March towards the twenty first century” has gained popularity. But in this new enthusiasm a very vital sector of the society which can contribute substantially towards the economic development of the country is still not given as much attention as required. And that vital sector is women entrepreneurs. Life for a women entrepreneur, having a small scale industry is not a bed of roses. The individual women entrepreneurs single-handedly face a plethora of seemingly endless problems. In fact, from the moment an entrepreneur conceives the idea to start her/his own unit, she / he has to work hard against heavy odds. The problems of industries, whether in small, medium or large sectors, are almost similar but their nature and scope vary. The largest sector can influence to some extent its raw material suppliers, its customers and at times even the government in framing its policies. The small and medium sectors have many limitations as compared to large sector in facing different problems. Majority of functions has to be performed by the owner themselves due to limitation of resources. In the case of women entrepreneurs the problems get compounded because certain problems have gender dimensions attached to it. The management of domestic commitment and childcare support are the two issues where women have to play a more active role. This, coupled with the narrow vision of the society in still accepting women in a separate entity as an entrepreneur makes the life of a women entrepreneur all the more difficult. Therefore, the need to conduct this study specifically into women’s business ownership is based on the proposition that women face problems, some of which are in addition to, or different from, those met by men, in starting and running businesses. Pondicherry is the locale selected to convey the present work.
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