Effects of work-health-personal life balance on job satisfaction and loyalty among women in front office positions: Evidence from banking sector of Serbia

Vesna Tornjanski, Gordana Milosavljević


This study aims to extend and deepen the understanding of what affects job satisfaction and loyalty of women in front office with reference to work- health- private life balance experience, based on survey data collected from the banking sector of Serbia. The research findings address important implications for academics, HR managers, business managers and policy makers to narrow the gap between work, health and personal life alignment and job satisfaction and loyalty among female employees in front office positions, and at the same time to improve existing business and HRM practices by shifting focus towards well-being of organizations, employees and their families. The paper contributes to the human resource theory, organizational behaviour theory, work-life balance theory, and research on front office work in service industry. The paper also enhances the literature on job satisfaction in both country’s and regional context, which has been poorly addressed so far.


Work-health-personal life balance, job satisfaction, loyalty, women, front office, banking sector of Serbia

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