Prida Ariani Ambar Astuti


Social media is certainly an instrument in providing direct information, engagement, and changes in civic participations. Social media is able to change the view as well as encouraging young people to become more actively involved as citizens, including participating in the election. Social media have become a new alternative to win the hearts of constituents through sharing opinions and ideas. This research aims to study the effects of exposure to social media content on the university students' knowledge of political information. Method used is survey research. Results of hypothesis testing states that political information in social media, menus available in social media that allow users to interact directly with the candidate, and allow users to participate actively, have a relationship with knowledge of political information on elections. Social media that have information about political actors, issues positions, and comparison issues between candidates' positions, voting records, campaign process, societal expectation, also have menus contact information, opportunity to become a member or volunteer, and the option of donation will produce cognitive effects for its users. Additionally, social media that have menus to make a public statement, participate in digital promotions, share links, write comments, leave a like or favorite symbols, and to encourage others to participate in the election process, can build knowledge of election-related political information and will ultimately encourage political participation.


social media; social media content; cognitive effects; political knowledge, political information, political participation

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