Ethics in Media: An Analysis of Philosophical Preset, Perceptions and Practice

Jayati Sharma


The paper argues that the question of ethics with special reference to media goes beyond the prescribed code of conduct for journalists. In fact, the question, that- ‘whether a journalist or media organization follows the code of conduct or not?’ itself is an ethical enquiry. Journalism is not a skill, rather an approach towards the happenings. The personality traits required for journalism are individualistic and, in any case, can’t be prescribed universally. Same argument is applicable in the case of ethics. The moral principles and ethical qualities expected to be in a journalist are not much different from those expected from an ideal human being. No single ethics code can reflect the needs of everyone in our widely varied profession. Thus, in the digital age, the stress is on “personalization” of ethical guidelines. 


Media Ethics, Media Practices, Code of Conduct, Ethics Guidelines

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