An Empirical Analysis of the Satisfaction of Domestic and Foreign Health Tourists Visiting Kerala



At the global level, tourism is recognised as an accelerator of growth. It has great potential to generate income and employment in the economy. In this, current era, there is a change in the concept of traditional tourism, since the expectation and needs of the travellers have broadened. The changing demand and increased competition among different destinations in tourism has given rise to many niche tourism products. Of the niche tourism products, health tourism, is the fastest growing segment in tourism industry. India, being a developing country, has huge potential in this market. India’s traditional rejuvenation therapy like yoga and ayurvedic therapy attract large number of foreigners to India. On the map of India, the alternative therapy is best practiced in Kerala, which has diversified tourist attractions like beaches, hill stations, backwaters, temples, flora and fauna. This study attempts to compare the domestic and foreign health tourists satisfaction with destination attributes of Kerala that make the state a health tourism hub. For this purpose, a self – administered questionnaire was distributed among tourists’ who were undergoing treatment at various Ayurvedic healthcare centres in Kerala. To analyse the data and compare mean, independent sample t – test has been used. It has been found that domestic tourists were more likely to be satisfied on attributes of destination as compared to foreign tourists.


Tourists satisfaction, Health tourism, Health tourists, Ayurvedic Healthcare Centres, Kerala.

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