Effects of TV Advertisements on the Social Norms

Rabia Qammar

Abstract


This paper focused on the TV advertisements and their effects on the social norms. Advertising is known as any paid form of non-personal presentation and promotion of ideas, goods, and services by and identified sponsor. It is stated that far better or worse, advertising increasingly permeates the social and cultural fabric not only limited for Pakistan, it spread worldwide. Moreover, the objective of current study is to reveal role of the advertisements in our lives and their effects on social norms. For the achievement of this study research objective, a quantitative research design implemented for analyzing result. The data collected by 150 respondents’ questionnaire. Furthermore, sample size contains eighty TV reviewers from Islamabad sector and seventy reviewers from Rawalpindi region. The data analyzed by descriptive statistics and chi -square test. Findings of this study provided an illustration on side effects of advertisement types on media and their related impacts on the viewers. 


Keywords


TV, viewers, questionnaires, Advertisement, Norms

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