CORPORATE SOCIAL RESPONSIBILITY: INITIATIVES AND ITS IMPACTS ON SOCIO-ECONOMIC DEVELOPMENT ON RURAL AREAS OF INDIA

Sharafat Hussain

Abstract


The paper attempts to explore Corporate Social Responsibility (CSR) initiatives and its impacts on socio-economic development of rural areas. Considering rural people are the stakeholders of the company, study examines if they become receipts of benefits when CSR practices are implemented. If yes, what are those initiatives? Are these practices considered as a business strategy and the impacts of CSR on socio-economic development of rural population in India? Forty-four companies of various industries from across India have been selected for the purpose of study. Methodology opted for the study relied on Internet based research, case studies, previous publications or review of literature.  The paper concludes with the benefits of the social responsibility for the rural development of India, its impact and the best practices within different industries. 


Keywords


Corporate Social Responsibility (CSR), Socio-economic Development, Rural Development, CSR impacts, Rural Economy, Rural Business Strategy

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