Does Technology Orientation really matter for Firm Performance in North-Western Nigeria?

Mohammad Nura Ibrahim Naala, Norshahrizan Nordin, Wan Ahmad Wan Omar

Abstract


This study examined the influence of technology orientation on Firm performance. The objective of this study is to investigating the effect of Technology orientation on Firm performance among Nigeria Small and Medium Enterprises in all sectors. Data was collected using self-administered structured questionnaire from 266 SME’s in North-western Nigeria. The collected data was analysed with statistical package for social sciences (SPSS) technique. The findings revealed that technology orientation has the significant positive relationship with firm performance. The findings also revealed that TO has a significant SMEs success factor. It has been concluded from this study that adopting and implementing technology orientation by managers/owners of SMEs can increase their performance.

 


Keywords


Technology orientation, firm performance, SMEs, Nigeria.

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