Consumers’ Perceptions toward ATM Booths: A Study on Bangladesh
The main purpose of this paper is to evaluate various factors of services that consumers want a bank should ensure before setting up an ATM booth. A structured close-ended questionnaire was used for data collection through a random distribution to 120 ATM users from Sylhet city in Bangladesh. This study has indicated Security, Convenient place, Availability, Speedy services & Low cost services were the main factors, which were influenced the consumers’ while using ATM services. Specifically in the context of Bangladesh. This finding will help both the academics and the Bank services providers in understanding the perception of the users towards the ATM Services.
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