ROLE OF STAKEHOLDERS TOWARDS DEVELOPMENT OF SUSTAINABLE TOURISM IN JAMMUAND KASHMIR
Sustainability of tourism in the present dynamic business environment in any part of the world is a big challenge as tourists always want to experience something new. Thus sustainability becomes an important concept in context of tourism development. The contribution of various stakeholders in the process of development of tourism cannot be ignored. They have to be active contributors to the development of sustainable tourism. Jammu and Kashmir is a tourism state and the contribution of stakeholders in the development of sustainable tourism cannot be ignored. In this paper an attempt has been made to understand various stake holders in the development of tourism in the state of Jammu and Kashmir and how they should be included in the development process of sustainable tourism. The study is based on the review of literature and interaction with various stakeholders operating in the tourist spots. The discussion includes perspective of all the stakeholders and conclusion thereof includes various measures that can be taken to augment the stakeholders in the development of sustainable tourism.
Key words: Sustainable tourism, participative tourism, tourism in Jammu and Kashmir, Tourism.
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